Dream in Color
Something for every style, with the same trusted features over 125,000 sleepers rely on every night.
Take 20% off select Limited Edition Clocks while they last.
Waking up to your loud, jarring phone alarm means that you’re starting your day with cortisol and adrenaline. This response can leave you feeling groggy, anxious, and disoriented, rather than refreshed and energized during your waking hours.
Getting good sleep is one of the most important things we can do to increase our overall wellness — bad sleep is closely tied to diabetes, depression, anxiety, chronic pain, stroke, obesity, hypertension, heart disease, cancer, and Alzheimer’s disease.
Many of us rely on smartphones to wake up, but the blue light, endless scrolling, and constant distractions are seriously ruining our rest.
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Loftie Clock
It doesn’t just wake you up, it enhances your sleep routine
Better Sleep Bundle
Your path to deeper, restful sleep
Loftie Lamp
The lamp that brings you healthier sleep and happier mornings
Nightstand Bundle
Our two award-winning sleep companions
“I have been sleeping so much better since I started using this alarm clock. And it looks cute on my nightstand.” — Kylie Jenner
"Though this alarm clock looks sleek and streamlined, it’s actually full of bells and whistles (the sophisticated kind)"
"You get a lot more than an alarm clock here, with a built-in audio library full of meditations, sound baths, nature sounds and white noise."
“Designed as an alarm clock fit for the 21st century, the Loftie is an all-in-one nightstand essential meant to help you both unwind before bed and wake refreshed"
How customers feel after using the Loftie Clock
- 81% Enjoy their mornings more
- 70% Have more energy
- 59% Reduced their screentime
Thankful for this Loftie Clock
I was relieved to know that there is a product like the Loftie clock. Waking up with it compared to my cellphone felt like waking up the way we are intended to wake up. It's a gentle, refreshing wake up and I feel more clear and energized waking up with it. The sounds you can play, such as white noise / storms / campfire / and so so many more are also really nice for falling asleep or having a relaxing evening. There's also a cool "Bed time" alarm to let you know when it's time to wind down. Which is also really nice and peaceful to hear. I highly recommend this clock to anyone who feels like they could be waking up to a better state of mind
Chris R
Verified Buyer
I started off with just the Loftie Lamp...
I started off with just a Loftie lamp, but quickly convinced myself to get the clock to have the whole set-up and I have no regrets! I love how they are both now synced to my wake-up schedule, and no longer having to rely on my phone to set my alarms. I used to hit snooze a lot, but not anymore!
Alexandra C
Verified Buyer
Loftie transforms my morning and nighttime routine!
I absolutely love my Loftie Alarm Clock! It’s so much more than just an alarm. The two-phase alarm gently wakes me up, and the built-in sleep aid noises' machine helps me fall asleep peacefully. I also enjoy the soft glow! It’s a perfect addition to my morning and nighttime routine and has helped me enormously. Highly recommend!
Johnny J
Verified Buyer
Alarm clocks will never be the same again!
Magical sounds that have you drifting off to sleep within minutes. I absolutely love this alarm clock, the design and the great quality of sound it produces.
Tarandeep A
Verified Buyer
I love my Loftie :)
My Loftie clock combined with Loftie+ has transformed my bedtime routine! The fully personalized content is way better than anything else out there. I cycle through the meditations, sounds, and bed time stories every night depending on what I'm feeling.
One of my favorite features is the AI-powered bedtime stories. They're not generic; they’re crafted around my preferences, which makes them feel personal and special. The fact that you can customize with your own voice or hear your loved one's name woven into the story is an amazing touch. I think this was specifically designed for kids, but I've found it really great for me personally.
I love my Loftie :)
Aaron W
Verified Buyer
Made the switch from Hatch - worth it.
Since switching to the refurbished Loftie, I’ve noticed a significant improvement in my sleep quality. I sleep more soundly, thanks to the built-in brown noise and calming bedtime routines. The soft, customizable alarm tones wake me up gently, allowing me to start my day feeling fully rested and alert. Unlike Hatch, which often woke me abruptly with its sunrise feature, Loftie’s method ensures I wake up refreshed without feeling groggy.
Hayden S
Verified Buyer
Saying Hello to Healthy New Routines
Finding a way to wind down without so much tech can be difficult. For years, I’ve relied on using my phone as an alarm, which happens to result it being the last and first thing I touch each day. Having the Loftie clock for just 2 weeks now has really helped me get into a good routine, where I tuck my phone goodnight, put on a nice soothing sound or story, and truly wind down with ease. (Also need to note that the quality of these sounds is incredible! I used to use various sounds from my music streaming services but the quality was never too good coming from my phone. Seems like the Loftie team really took some time to craft a solid piece of tech; all wrapped up in a beautiful design.)
Philip M
Verified Buyer
Less Stressful Awakenings
I love my Loftie clock, I have been using it for a year now and plan on purchasing the lamp. I am no longer scared awake by my alarm. It makes my day far less stressful, playing brown and grey noise from it at night cancels out the noise of the bustling suburbs and I sleep much more soundly.
Davis W
Verified Buyer
Not just an alarm, but a nervous system regulator
As someone with chronic illness, sleep is so important for my body. This is NOT just an alarm clock, it’s a nervous system regulator. I can’t wait to get in bed at night and put on my meditation, fall into the deepest relaxation and then switch to my brown noise and have the most restful sleep. I give this product a 10/10 as it exceeded all expectations.
Michelle p
Verified Buyer
Lofties at Home
@hope.ss.chambers
@adrianna.stindt
@megcherie
@camimaecool
@qrissnead
@essayism
@kinna.shaffer
@callie_ban
@mialile
@micaelahoo
@samchvn
@savannahsspoor
@livingawilderlife
@suzze
@steph.bolan
@heathermsummers
@justinchen
@dmotif
@caitregan
@chefadwoa
@nestcatskills
@blakelymspoor
@alexandraissabella
@primetime.emmy
FAQs
The Loftie Clock features a two-phase alarm that mimics your body's natural waking process, helping you wake up gradually and refreshed. Over 70% of sleepers have reported having more energy and enjoying their mornings more with Loftie.
In the evening, the Loftie Clock helps you keep a consistent bedtime routine with its bed signal alarm. It also offers sleep tracks including, meditations, breathwork, white noise, and personalized sleep stories to help you fall asleep faster and stay asleep longer.
Yes, you can select from a variety of gentle alarm tones and customize alarm volume and snooze settings. You also have the option to set a one-time or repeating alarm and select the days of the week that each alarm goes off.
Yes, you can set multiple alarms on the Loftie Clock. You can easily add new alarms on the clock itself or in the Loftie App. Both also allow you to manage different alarms for various days of the week.
The Loftie Clock comes with over 100 free, exclusive audio tracks, including many types of white noise, nature sounds, meditations, breathwork, movement tracks, soundbaths, bedtime stories, classical music, and more.
Blackout mode is designed to help you create a completely dark sleeping environment. To activate blackout mode, simply hold down the snooze button on the clock for two seconds. Ask any sleep expert and you’ll generally hear three top tips: cool, quiet, and DARK.
The Loftie Clock is primarily intended to be used while plugged in via the included USB-C cable and power adapter; however, it also comes equipped with a rechargeable battery to ensure the clock continues to function about 5 hours during power outages.
Lofties at Home
@vacillavi
@hope.ss.chambers
@adrianna.stindt
@megcherie
@camimaecool
@qrissnead
@essayism
@kinna.shaffer
@callie_ban
@mialile
@micaelahoo
@samchvn
@savannahsspoor
@livingawilderlife
@suzze
@steph.bolan
@heathermsummers
@justinchen
@dmotif
@caitregan
@chefadwoa
@nestcatskills
@blakelymspoor
@alexandraissabella
@primetime.emmy
Recommended by top health experts & athletes
Dr. Fiona Gispen
Medical Advisor, Loftie
When used mindfully, tech can help nudge us towards healthier sleep behaviors, and Loftie has done this for me. I’ve drastically improved my sleep routine with Loftie and wake up much more energized now.
Nika Muhl
Seattle Storm Point Guard
I love your clock! The breathwork and meditation options are incredible.
Nina Hersher
Digital Wellbeing Expert
These products have truly transformed my mornings and evenings. They’ve become more than just gadgets—they're a crucial part of my daily rhythm.