Wirecutter's favorite alarm clock

The Loftie Clock
  • 1 YEAR WARRANTY

    1 YEAR WARRANTY

  • FREE SHIPPING

    FREE SHIPPING

  • FREE RETURNS

    FREE RETURNS

Designed for peace of mind

BlackLoftie Clock
Loftie Clock
$149.00
Smart sleep assistant 4.7 Stars, 94% Recommend
NewSave $50.00
Loftie LampLoftie Lamp
Loftie Lamp
$225.00 $275.00
Your personal sunrise New Arrival
Dark Dots - 10 Sticker SheetDark Dots - 10 Sticker Sheet
Dark Dots - 10 Sticker Sheet
$10.00
Cover up those pesky LEDs 5.0 Stars, 100% Recommend
Save $10.00
Sleep KitSleep Kit
Sleep Kit
$50.00 $60.00
Save over $10 with the bundle 5.0 Stars, 100% Recommend
Sleep Kit plus LoftieSleep Kit plus Loftie
Sleep Kit plus Loftie
$175.00
Set yourself up with the best sleep of your life 5.0 Stars, 100% Recommend
Loftie Sleep MaskLoftie Sleep Mask
Loftie Sleep Mask
$25.00
Designed to maximize comfort and help you drift off quickly 4.8 Stars, 100% Recommend
The Mysteries of Sleep BookThe Mysteries of Sleep Book
The Mysteries of Sleep Book
$29.00
Don’t sleep through the good parts 4.7 Stars, 100% Recommend
Flowers with Powers PuzzleFlowers with Powers Puzzle
Flowers with Powers Puzzle
$29.00
Piece and Quiet 5.0 Stars, 100% Recommend
"Every detail feels like it’s been refined to reinforce a state of calm”

★★★★★ 500+ 5 Star Reviews

Explore Looks from our Community

Buying an alarm clock is like buying a new iron...it's not a sexy purchase UNLESS the purchase is a Loftie.
Shop the Loftie Clock

Our newborn loves it (we have a second for the nursery because of the calming sound features). Couldn't ask for a better way to wake up! Our entire family highly recommends Loftie.
Shop the: Loftie Clock

I can honestly say that the quality of my sleep has improved greatly.
Shop the: Loftie Clock

The Loftie Clock has literally freed me from my phone overnight. My sleep and overall energy is already noticeably better.
Shop the: Loftie Clock

This is the best alarm clock I've ever owned. From the style, to the features, to the functionality, i'm very impressed.
Shop the: Loftie Clock

Being able to listen to thunderstorms anytime is a delight for my family (including the cats).
Shop the: Loftie Clock

I bought a refurbished Loftie and it honestly looks brand new and functions perfectly.
Shop the: Loftie Clock Refurbished

No more bedtime battles or zombie mornings.

Loftie Kids

New: The Loftie Lamp

Our stylishly minimalist Loftie Lamp is designed to bring you healthier sleep and happier mornings. It also keeps away the dark.

Preorder Now

Our Philosophy

We focus on supporting healthy sleep because it is vital to physical, mental, and emotional wellbeing, but most people could be sleeping so much better with just a little help.

Read More

The Loftie Clock

The best thing that’s ever happened to your nightstand.

Shop

Don't Know Where to Start?

Shop & Save 25%

Exceptional items for everyday wellness.

Shop The Bundle

Waking up to wellness

The Loftie Times

Establishing A Sleep Routine With Your Partner.

Read More

Why REM Is So Important For Your Health?

Read More

Satisfaction Guaranteed
Learn more about our warranty