A Sleep Solution Built For Real Life
Fall asleep without your phone
Light and sound cues signal your body it’s time to rest—no willpower or discipline required.
Stay asleep without disruption
Smart features help block unwanted light and sound that can disrupt your sleep quality and wake you up.
Wake up with clarity and ease
Our two-phase alarm mimics your body’s rhythm for a natural wake-up. Morning audio supports movement, intention, and real presence.
Our Signature Two-Phase Alarm
Phase 1: Wake Up
Gently lulls you out of sleep with soft sounds, automatically fading after 30 seconds
Paradise
Serene
Fountain
Phase 2: Get Up
Fully wakes you 3, 6, or 9 minutes later with a calm, continuous melody
Dawn
Radiance
Beginning
More Than Just An Alarm Clock
Better sleep starts when your phone stays out of the bedroom. The Loftie Clock brings you all the features you need - without the screentime distractions that steal your rest.
Customize Your Sleep Environment For Deeper Sleep
Control the light
Move safely
Bedtime reminders
Drift off, worry-free
Use Red Mode or Blackout Mode to eliminate blue light and protect your sleep space.
A gentle, built in Nightlight provides just enough glow for night time wake-ups without disrupting your rest.
Loftie’s Bed Signal lets you know when it’s time to wind down, using a gentle combination of light and sound. Set it once and keep a consistent routine, night after night.
Set a Sleep Timer so your favorite audio fades out after you fall asleep. Or, if you prefer, keep it playing all night long.
Sleep Sounds
Listen to 100+ free, science-backed tracks built into your clock. Created by experts to help you fall asleep fast and stay asleep.
Campfire
Nature Sounds
Tent Rain
Nature Sounds
White Noise
Frequencies
Brown Noise
Frequencies
Being Blissful
Sound Bath
Monday
Meditation
Heart
Breathwork
Not Just Smarter — Actually Better For Your Brain
Built with behavioral scientists, not just engineers
Designed to replace habits, not add more noise
Trusted by thousands to reset their relationship with rest
Our Team of Doctors & Wellness Experts
Dr. Fiona Gispen
Medical Advisor
Nina Hersher
Digital Wellness Expert
Dr. Poonam Desai
Longevity Advisor
Kathleen Kulikowski
Expert Breathwork Facilitator
"Switched over from iPhone alarms and fell in love night #1. It’s truly super relaxing and keeps me on a schedule."
Sleep-Friendly by Design
Two-Phase Alarm
Wake up gradually with a soft first chime, followed by a gentle second tone—no harsh jolts.
Bedtime Light
A warm, dimmable glow cues your brain it’s time to wind down—like a sunset, but on your nightstand.
No Phone at 2AM
Check the time in the middle of the night without getting pulled into texts or distractions.
Built-In Sleep Sounds
Choose from white noise, nature, chimes, or bedtime stories—all built into the clock.
Bluetooth Speaker
Stream music, a podcast, or meditation audio from your phone anytime.
Designed for Nightstand Living
Sleek, sculptural, and built to support real rest—no apps required.
A message from Loftie's Founder
When I started Loftie in 2018, my mission was simple: to help people everywhere get better rest. Today, more than 200,000 people across the United States are sleeping better with Loftie by their side—a milestone we’re incredibly proud of. We’re now taking the next step and shipping Loftie to customers all around the world.
Like with many small businesses, 2025 has brought its share of challenges. Tariffs have been one of the biggest. When our inventory moves quickly, we can’t always guarantee we’ll be in stock and, with back to school and the holiday season approaching, that’s especially true right now.
If Loftie is on your wish list (or someone else’s), now’s the perfect time to make it yours. We’re excited to help you and your loved ones sleep better for years to come.
Sincerely,
Matt Hassett
Founder & CEO, Loftie
Lofties at Home
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Rest, Relax, and Recharge with Loftie Rest
Loftie+ Content Library
Storymaker
Wind Down Routines
Rest
Night School and Sleep Coach
Loftie+ Content Library
Storymaker
Wind Down Routines
Rest
Night School and Sleep Coach
