We're Loftie, a brand dedicated to creating better tech-life balance for people everywhere. We believe technology should be energizing—not draining. That's why we design products that make you feel optimally rested, relaxed, and refreshed.
Why Tech & Sleep
We started with the question: How can we help people depend on their smartphones less?
Smartphones have taken over pretty much everything—alarm clocks and our quality of sleep included. This might not seem like such a cause for… alarm, but between blue light, endless scrolling, and more, your smartphone is ruining your sleep.
Getting good sleep is one of the most important things we can do to increase our overall wellness—bad sleep is closely tied to diabetes, depression, anxiety, chronic pain, stroke, obesity, hypertension, heart disease, cancer, and Alzheimer’s disease. 1 out of 2 people in the developed world will not get the sleep they need this week, and this massive global sleep deficit results in lost wealth, lost health, and lost lives.
All that said, it felt clear to us that the spot where Loftie could improve the most lives was on the nightstand. Now, with a little help from you, we’re out to retake slumberland. One good night's sleep at a time.
Technology is a tool, not a destination.
Design should support the human being.
We should do one thing, and do it really well.
Technology and privacy are not mutually exclusive.
Loftie helps you take back the time you might normally spend scrolling.
Loftie’s intuitive design helps you find more calm in your daily life.
We’ve intentionally limited Loftie’s features to those which help you fall asleep and wake up refreshed. Nothing more, nothing less.
Sleep soundly knowing Loftie doesn’t listen to you or collect your data.
Chief Creative Officer
Lead Software Engineer
Dr. Fiona Gispen
Chief Product Officer
Loftie was proudly founded in NYC and is headquartered at 315 Church Street, New York, NY 10013.
"Loftie is here to give us a healthier tech-life balance"
"The easiest way to turn your bedroom into a sanctuary"
"Every detail feels like it’s been refined to reinforce a state of calm”