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We're Loftie, a brand dedicated to creating better tech-life balance for people everywhere. We believe technology should be energizing—not draining. That's why we design products that make you feel optimally rested, relaxed, and refreshed.

Why Tech & Sleep


We started with the question: How can we help people depend on their smartphones less?

Smartphones have taken over pretty much everything—alarm clocks and our quality of sleep included. This might not seem like such a cause for… alarm, but between blue light, endless scrolling, and more, your smartphone is ruining your sleep.

Getting good sleep is one of the most important things we can do to increase our overall wellness—bad sleep is closely tied to diabetes, depression, anxiety, chronic pain, stroke, obesity, hypertension, heart disease, cancer, and Alzheimer’s disease. 1 out of 2 people in the developed world will not get the sleep they need this week, and this massive global sleep deficit results in lost wealth, lost health, and lost lives.

All that said, it felt clear to us that the spot where Loftie could improve the most lives was on the nightstand. Now, with a little help from you, we’re out to retake slumberland. One good night's sleep at a time. 

We Believe


Technology is a tool, not a destination.


Loftie helps you take back the time you might normally spend scrolling.


Design should support the human being.


Loftie’s intuitive design helps you find more calm in your daily life.


We should do one thing, and do it really well.


We’ve intentionally limited Loftie’s features to those which help you fall asleep and wake up refreshed. Nothing more, nothing less.


Technology and privacy are not mutually exclusive.


Sleep soundly knowing Loftie doesn’t listen to you or collect your data.

The Team

  • Matt Hassett
    Founder, CEO
  • Lindsay Tyrpien
    Creative Director
  • Ryan Rhodes
    Lead Software Engineer
  • Zack Willis
    Product Associate
  • Leo Wong
    Firmware Developer
  • Josh Rigling
    Audio Designer
  • Lauren Suiter
    Marketing and CX Director
  • George Hastings
    Design Director
  • Abbey Phaneuf
    Marketing Associate
  • Madeline Summerfield
    Customer Service Associate
  • Dr. Fiona Gispen
    Medical Advisor
  • Sam Chun
    Design Intern

Contact Us

General Inquiries - info@byloftie.com 

Product Support - support@byloftie.com 

Wholesale Opportunities - wholesale@byloftie.com 


Loftie was proudly founded in NYC and is headquartered at 205 Hudson St, New York, NY 10013.

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