About Us

Loftie is a wellness company committed to creating stylish, innovative products that help people rest, relax, and recharge.

Why Tech & Sleep

We started with the question: How can we help people depend on their smartphones less?

Smartphones have taken over pretty much everything—alarm clocks and our quality of sleep included. This might not seem like such a cause for… alarm, but between blue light, endless scrolling, and more, your smartphone is ruining your sleep.

Getting good sleep is one of the most important things we can do to increase our overall wellness—bad sleep is closely tied to diabetes, depression, anxiety, chronic pain, stroke, obesity, hypertension, heart disease, cancer, and Alzheimer’s disease. 1 out of 2 people in the developed world will not get the sleep they need this week, and this massive global sleep deficit results in lost wealth, lost health, and lost lives.

All that said, it felt clear to us that the spot where Loftie could improve the most lives was on the nightstand. Now, with a little help from you, we’re out to retake slumberland. One good night's sleep at a time. 

We Believe

Technology is a tool, not a destination.

Loftie helps you take back the time you might normally spend scrolling.

Design should support the human being.

Loftie’s intuitive design helps you find more calm in your daily life.

We should do one thing, and do it really well.

We’ve intentionally limited Loftie’s features to those which help you fall asleep and wake up refreshed. Nothing more, nothing less.

Technology and privacy are not mutually exclusive.

Sleep soundly knowing Loftie doesn’t listen to you or collect your data.

The History of Loftie

It all began when our CEO, Matt, was an Entrepreneur in Residence at the acclaimed design firm IDEO’s New York City studio.

Noticing the growing, addictive pull of smartphones, he initially developed an app to encourage more mindful screen time.

Hooked on mindful tech and inspired by a recent digital detox, an idea began to take shape:

Could an alarm clock be more than just... well, an alarm clock?

How could we design one for our smartphone-saturated world?

With a focus on aesthetics and the conveniences of favorite sleep apps, Loftie was born to keep the tech upgrades while ditching the distractions.

Industrial designer Greg Wolos led us on our journey to our final clock design.

Getting at the root of our users' pain points, we met with potential customers in their homes and discovered a desire for a device that felt natural, dependable, and dedicated.

To further our research, we hit the streets of SoHo and Williamsburg to discover what kind of wake-up experience people truly wanted.

Armed with mood boards and concepts, we offered $5 for 5 minutes of feedback and gathered insights that shaped our vision.

We dove back into refining the industrial design and user experience, intentionally iterating through rounds of software and hardware prototypes.

With the product’s look and feel in place, we needed a brand name that truly captured our identity.

After countless post-its and a sea of ideas, we finally found the name that felt just right: Loftie —a playful nod to both the loft of a pillow and the charm of New York City’s beautiful loft apartments.

Lindsay, our creative director, took the lead on our first product photoshoots, bringing her creative vision to life and capturing the essence of Loftie.

Before long, the clocks started selling—and they’ve been a hit ever since!

We’re proud to support so many of you on your journey to better sleep.

As we continued to grow, we welcomed new team members, moved to a vibrant new office in Tribeca, and launched an exciting new addition for your nightstand: the Loftie Lamp!

Shop the Loftie Collection

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Loftie Clock Less screen. More dream.
$169.99
Save -16999 -16999
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Red Shell Loftie Clock
$199.99
Save -19999 -19999
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Better Sleep Bundle
$204.98
Save -20498 -20498
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Night Lights Glow with the flow
$39.99
Save -3999 -3999
Loftie RestLoftie Rest
Loftie Rest
from $5.99/month
Save $10.99
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Loftie Kid's Clock
$169.99 $180.98
Save 1099 1099
Mouth TapeMouth Tape
Mouth Tape Breathe right, sleep tight
$29.99
Save -2999 -2999
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Loftie Sleep Mask Luxurious nights with zero lights
$25.99
Save -2599 -2599

Contact Us

Rest, Relax, and Recharge with Loftie Rest

Loftie+ Content Library

Listen to your Loftie audio anywhere, anytime with the Loftie app. Regular releases expand the library with classic books, meditations, educational pieces, poetry, ASMR, exclusive partnerships, and more.

Storymaker

Create personalized audio content to include 
your name and favorite things. Make as many as 
you wish. Every track you make saves in your app 
and clock so you can listen again.

Wind Down Routines

Create a consistent routine by customizing 
and automating your favorite Loftie tracks
to play before bed. When you want and for 
however long you want.

Rest

Ditch the doomscroll! Rest is a four part sequence of app blocking designed to help reduce screen 
time at the start and end of your day, allowing your brain and body to transition into and out of sleep.

Night School and Sleep Coach

A six-part sleep course rooted in science that provides you education and bitesized lifestyle changes for better rest and an AI-powered coach to support your on your journey to better sleep.

Loftie+ Content Library

Listen to your Loftie audio anywhere, anytime with the Loftie app. Regular releases expand the library with classic books, meditations, educational pieces, poetry, ASMR, exclusive partnerships, and more.

Storymaker

Create personalized audio content to include 
your name and favorite things. Make as many as 
you wish. Every track you make saves in your app 
and clock so you can listen again.

Wind Down Routines

Create a consistent routine by customizing 
and automating your favorite Loftie tracks
to play before bed. When you want and for 
however long you want.

Rest

Ditch the doomscroll! Rest is a four part sequence of app blocking designed to help reduce screen 
time at the start and end of your day, allowing your brain and body to transition into and out of sleep.

Night School and Sleep Coach

A six-part sleep course rooted in science that provides you education and bitesized lifestyle changes for better rest and an AI-powered coach to support your on your journey to better sleep.

Wellness starts with sleep. Rest keeps your habits healthy.

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