Loftie Clock
The smart clock for better sleep—without the distractions.
Part alarm clock, part wellness upgrade, part “how do I feel this good in the morning?”
Finally, a device that makes unplugging feel easy. Designed to help you wind down, sleep deeper, and wake up refreshed.
Our Signature Two-Phase Alarm
Phase 1: Wake Up
Gently lulls you out of sleep with soft sounds, automatically fading after 30 seconds
Paradise
Serene
Fountain
Phase 2: Get Up
Fully wakes you 3, 6, or 9 minutes later with a calm, continuous melody
Dawn
Radiance
Beginning
Customize Your Sleep Environment For Deeper Sleep
Control the light
Move safely
Bedtime reminders
Drift off, worry-free
Sleep Sounds
Listen to 100+ free, science-backed tracks built into your clock. Created by experts to help you fall asleep fast and stay asleep.
Campfire
Nature Sounds
Tent Rain
Nature Sounds
White Noise
Frequencies
Brown Noise
Frequencies
Being Blissful
Sound Bath
Monday
Meditation
Heart
Breathwork
How Loftie Clock Compares
| Loftie Clock | Hatch | Phone Alarm | |
|---|---|---|---|
| Wakes you up gently | |||
| Two Phase Alarm | |||
| On device display | |||
| No wifi mode | |||
| Bluetooth speaker | |||
| All controls on device | |||
| +100 Sounds & tracks included |
Level Up With Free Loftie+
Loftie Clock keeps your phone off the nightstand. Loftie+ keeps it out of your hands. Try one month on us, with your Clock purchase.
What is Loftie+
A science-backed habit system, designed to help you effortlessly disconnect throughout your day.

Loftie Card
Your physical app blocker.
Tap the Loftie Card to your phone to disconnect, anytime, anywhere. Timer tracks focus sessions. Card fits in your wallet to go wherever you do.

Rest Mode
Schedule your most distracting apps to automatically block around your sleep and wake times.
Customize around three phases: Rest, Sleep & Rise. Zero willpower needed.

Widget
Your essential apps, nothing else.
A minimalist home screen widget that puts only your essential apps front and center — no icons, no clutter.

Drift Mode
A bonus feature for customers with a Loftie Clock.
Your phone senses the clock nearby and blocks your apps when you walk into your bedroom. An automatic forcefield around your sleep space.
FAQs
The Loftie Clock helps you wind down and sleep deeply with calming sounds and an expansive wellness library. Its gentle, science-backed two-phase alarm wakes you naturally, so you start your day refreshed and calm
You’ll receive the Loftie Clock, a USB-C cable, and a wall plug.
The Clock comes equipped with a gentle two-phase alarm, customizable settings, white noise and nature sounds, wellness content, Bluetooth speaker, nightlight, blackout mode and offline functionality.
You'll need to use the app for the initial setup. After that, it is entirely up to you! All the features available on the app are accessible on the clock as well. The app is available for both iPhone and Android devices.
The Loftie Clock requires Wi-Fi for initial setup and software updates. Once the clock is updated and shows the correct time, you can enable No Wi-Fi Mode to enjoy full functionality without a Wi-Fi connection.
Yes. The Loftie Clock does have a back-up battery, but it should stay plugged in. If unplugged, the Loftie Clock's battery range lasts around 5-7 hours.
Loftie comes with a wall plug and a cloth-wrapped USB-C cable - extra subtle, no plastic-y feel.
No, you do not need a subscription to use the Loftie Clock. The clock comes preloaded with 100+ original audio tracks, including white noises, nature sounds, wellness tracks, classical music, and more — all accessible without the app.
We also offer Loftie+, an optional app-based add-on for putting your phone down: app blocking with Drift (your phone quiets when you’re near your clock), a nightly Rest schedule, screen-time challenges, and the Loftie Card. Everything else — your alarms, 100+ sounds, the content library, Storymaker, and wind-down routines — is free, no subscription required. Learn more here.
The Loftie Clock is not a sunrise alarm. However, the night light of the clock can be set to turn on with your alarms. If you're interested in a sunrise alarm, check out the Loftie Lamp for a light based wake up.
Both the brightness and volume can be adjusted, from almost nothing to quite loud and bright.
The Clock display has complete black-out mode with no light leakage, for a completely dark sleeping space.
All U.S. based customers have 30 days from delivery to return or exchange any order placed on our website for free. All parts, including accessories, must be in like-new condition and returns should be sent back in the original packaging. All holiday returns will be accepted through January 31st.
Not Just Smarter, Actually Better For Your Brain
Built with behavioral scientists, not just engineers
Designed to replace habits, not add more noise
Trusted by thousands to reset their relationship with rest
Our Team of Doctors & Wellness Experts
Dr. Fiona Gispen
Medical Advisor
Nina Hersher
Digital Wellness Expert
Dr. Poonam Desai
Longevity Advisor
Dr. Amit Shetty
Sleep Advisor
Lofties at Home
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