Name: Loftie Clock
Brand: byloftie
SKU: LOFTIE_1_BLACK
Price: 169.99 USD
Availability: InStock
Rating: 4.8 (1641 reviews)

Free Shipping & Duties Worldwide on Orders $100+

Our Signature Two-Phase Alarm

Phase 1: Wake Up

Gently lulls you out of sleep with soft sounds, automatically fading after 30 seconds

Paradise

Serene

Fountain

Phase 2: Get Up

Fully wakes you 3, 6, or 9 minutes later with a calm, continuous melody

Dawn

Radiance

Beginning

Sleep Sounds

Listen to 100+ science-backed tracks directly on your Loftie Clock or App. Created by experts to help you fall asleep fast and stay asleep. No subscription required.

Campfire

Nature Sounds

Tent Rain

Nature Sounds

White Noise

Frequencies

Brown Noise

Frequencies

Being Blissful

Sound Bath

Monday

Meditation

Heart

Breathwork

How Loftie Clock Compares

See how Loftie stacks up against the alternatives.

	Loftie Clock	Hatch	Phone Alarm
Wakes you up gently
Two Phase Alarm
On device display
No-WiFi mode
Bluetooth speaker
100+ audio tracks included
No paywalls

Included free with every Loftie Clock

Meet Loftie+, yours free for life

The habit system that makes unplugging automatic. Block screen distractions on a schedule, on the go, or simply by entering your bedroom.

$59.99/year Free with Loftie Clock

Loftie Card

Tap to disconnect, anytime. Fits in your wallet.

Rest Mode

Auto-blocks distracting apps around sleep & wake times.

Widget

Only your essential apps — no icons, no clutter.

Drift Mode

Phone senses your Clock and blocks apps in the bedroom.

Learn More About Drift

Dr. Fiona Gispen

Medical Advisor

Nina Hersher

Digital Wellness Expert

Dr. Poonam Desai

Longevity Advisor

Dr. Amit Shetty

Sleep Advisor

Your Clock's Perfect Match. Bundle & Save 20%.

The best part of owning both? They sync. When you upgrade to both a clock and lamp, mornings start with a slow sunrise and birds chirping; nights end with a warm glow and gentle rain.

FAQs

How does the Loftie Clock improve my sleep?

The Loftie Clock helps you wind down and sleep deeply with calming sounds and an expansive wellness library. Its gentle, science-backed two-phase alarm wakes you naturally, so you start your day refreshed and calm

What is included in my Loftie Clock?

You’ll receive the Loftie Clock, a USB-C cable, and a wall plug.

The Clock comes equipped with a gentle two-phase alarm, customizable settings, white noise and nature sounds, wellness content, Bluetooth speaker, nightlight, blackout mode and offline functionality.

For a limited time, your clock purchase also comes with our Loftie Card and Loftie+ suite for life. Learn more here.

Do I have to use the app?

You'll need to use the app for the initial setup. After that, it is entirely up to you! All the features available on the app are accessible on the clock as well. The app is available for both iPhone and Android devices.

Does the clock need to be connected to WiFi?

The Loftie Clock requires Wi-Fi for initial setup and software updates. Once the clock is updated and shows the correct time, you can enable No Wi-Fi Mode to enjoy full functionality without a Wi-Fi connection.

Does the clock need to be plugged in?

Yes. The Loftie Clock does have a back-up battery, but it should stay plugged in. If unplugged, the Loftie Clock's battery range lasts around 5-7 hours.

Loftie comes with a wall plug and a cloth-wrapped USB-C cable - extra subtle, no plastic-y feel.

Do I need a subscription to use the Clock?

No, you do not need a subscription to use the Loftie Clock. The clock comes preloaded with 100+ original audio tracks, including white noises, nature sounds, wellness tracks, classical music, and more — all accessible without the app.

We also offer Loftie+, an optional app-based add-on for putting your phone down: app blocking with Drift (your phone quiets when you’re near your clock), a nightly Rest schedule, screen-time challenges, and the Loftie Card. Everything else — your alarms, 100+ sounds, the content library, Storymaker, and wind-down routines — is free, no subscription required. Learn more here.

Is the Loftie Clock a sunrise alarm?

The Loftie Clock is not a sunrise alarm. However, the night light of the clock can be set to turn on with your alarms. If you're interested in a sunrise alarm, check out the Loftie Lamp for a light based wake up.

How loud and bright is the clock?

Both the brightness and volume can be adjusted, from almost nothing to quite loud and bright.

The Clock display has complete black-out mode with no light leakage, for a completely dark sleeping space.

What is your return & exchange policy (U.S.)?

All U.S. based customers have 30 days from delivery to return or exchange any order placed on our website for free. All parts, including accessories, must be in like-new condition and returns should be sent back in the original packaging. All holiday returns will be accepted through January 31st.

4.8

Rated 4.8 out of 5 stars

Based on 1,641 reviews

Total 5 star reviews: 1.4k Total 4 star reviews: 214 Total 3 star reviews: 26 Total 2 star reviews: 6 Total 1 star reviews: 21

97%would recommend these products

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IS
Iris S.
Verified Buyer
Reviewing
Loftie Clock
I recommend this product
Rated 5 out of 5 stars
2 weeks ago
So peaceful
Love waking up to gentle sounds, very calming way to start my day.
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CM
Catherine M.
Verified Buyer
Reviewing
Loftie Clock
I recommend this product
Rated 5 out of 5 stars
2 weeks ago
A chronic sleeper’s dream!
I have chronic sleep apnea and all the alarms I have used until I found the Loftie clock were a rude awakening. I wake up to the sound of raindrops and the light brightens gradually like the sun coming up. I was worried I wouldn’t hear the alarm without the nasty buzzing but I was pleasantly surprised to be woken every morning just a few minutes earlier than normal. All those things that I’ve been trying to fit in before I leave for work are now possible since I wake up ready the go. That’s Loftie!
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SB
Steven B.
Verified Buyer
Reviewing
Loftie Clock
I recommend this product
Rated 5 out of 5 stars
1 month ago
Fantastic alarm clock
I’d been using my iPhone as an alarm clock charging by my bedside, but I frequently found myself reaching for it at night to mindlessly scroll Instagram or whatever else, and my sleep was definitely being affected.
Since buying the Loftie clock, my phone now charges in another room and my sleep has improved considerably.
The two-stage wake-up alarm is genius — the gentle pre-alarm helps you wake up more naturally, and the alarm sounds themselves are really soothing rather than jarring.
I also love the fact that it doubles as a night light, and the screen brightness can be set to adapt to the room or switched off completely.
It also has plenty of pre-programmed background sounds and white noise options to help with sleep if you want them.
Setting alarms is very straightforward via the app as well.
A genuinely thoughtful product that has made a noticeable difference to my sleep routine.
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Loftie
1 month ago
Steven, so glad you made the switch from phone to Loftie! That habit of reaching for the phone at night is such a common sleep disruptor, and it sounds like moving it to another room has really paid off. The two-stage alarm is definitely one of our favorite features — there's something so much better about easing into your day instead of being jolted awake.
A
Aletha
Verified Reviewer
Reviewing
Loftie Clock
I recommend this product
Rated 5 out of 5 stars
7 months ago
Absolutely love this clock
I’ve been using Loftie for several years. It’s changed how I wake in the morning. Love the sleep sounds and maskers. The two phase alarm is genius. And the bedtime reminder is fabulous. The only downside is the inability to change the wake tones for different alarms. I have two, one for weekends and one for weekdays. My brain associates sounds for different days Weekday sounds I know to get up for work. Weekend sounds I can slap the snooze a couple times.
Other than that this clock is perfection. Love it so much I’ve bought three!
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SS
Shelby S.
Verified Buyer
Reviewing
Loftie Clock
I recommend this product
Rated 4 out of 5 stars
8 months ago
Great alarm clock
I was looking for a new alarm clock to integrate without having lots of EMF and more natural way to wake and sleep. I like that is has a red color so it's not so bright and it has multiple sounds to listen to. I integrated it with the rest app. The app and clock haven't been integrating consistently which is frustrating. I think i would have liked the Hatch Alarm better with the light that gets slowly brighter as this just has sound and minimal light which i think would have been better. I like the sound features and the story telling. Overall i do like it but i find it annoying to pay for the rest separately
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