Loftie Clock
The smart clock for better sleep—without the distractions.
Part alarm clock, part wellness upgrade, part “how do I feel this good in the morning?”
Finally, a device that makes unplugging feel easy. Designed to help you wind down, sleep deeper, and wake up refreshed.
A Sleep Solution Built For Real Life
Fall asleep without your phone
Light and sound cues signal your body it’s time to rest, no willpower or discipline required.
Stay asleep without disruption
Smart features help block unwanted light and sound that can disrupt your sleep quality and wake you up.
Wake up with clarity and ease
Our two-phase alarm mimics your body’s rhythm for a natural wake-up. Morning audio supports movement, intention, and real presence.
Our Signature Two-Phase Alarm
Phase 1: Wake Up
Gently lulls you out of sleep with soft sounds, automatically fading after 30 seconds
Paradise
Serene
Fountain
Phase 2: Get Up
Fully wakes you 3, 6, or 9 minutes later with a calm, continuous melody
Dawn
Radiance
Beginning
100+ Sleep Sounds, No Paywall.
Listen to science-backed tracks directly on your Loftie Clock or App. Created by experts to help you fall asleep fast and stay asleep. No subscription required.
Campfire
Nature Sounds
Tent Rain
Nature Sounds
White Noise
Frequencies
Brown Noise
Frequencies
Being Blissful
Sound Bath
Monday
Meditation
Heart
Breathwork
Your bedroom, now made for real sleep
Kill the blue light, find your way at 3am, and let your audio fade out on its own. Loaded with features for your perfect sleep environment.

Red & Blackout Mode
Zero blue light, zero glow leak. As dark as you want it.

Built-in Nightlight
Enough light to find the bathroom, not enough to wake you up.

Bed Signal
A gentle nudge of light and sound when it's time to wind down.

Sleep Timer
Your audio fades out after you drift off, or plays till morning. Your call.
How Loftie Clock Compares
See how Loftie stacks up against the alternatives.
| Loftie Clock | Hatch | Phone Alarm | |
|---|---|---|---|
| Wakes you up gently | |||
| Two Phase Alarm | |||
| On device display | |||
| No-WiFi mode | |||
| Bluetooth speaker | |||
| 100+ audio tracks included | |||
| No paywalls |
Included free with every Loftie Clock
Loftie+ For Life
The habit system that makes unplugging automatic. Block screen distractions on a schedule, on the go, or simply by entering your bedroom.

Loftie Card
Tap to disconnect, anytime. Fits in your wallet.

Rest
Auto-blocks distracting apps around sleep & wake times.

Widget
Only your essential apps, no icons, no clutter.

Drift
Phone senses your Clock and blocks apps in the bedroom.
Not Just Smarter, Actually Better For Your Brain
Built with behavioral scientists, not just engineers
Designed to replace habits, not add more noise
Trusted by thousands to reset their relationship with rest
Our Team of Doctors & Wellness Experts
Dr. Fiona Gispen
Medical Advisor
Nina Hersher
Digital Wellness Expert
Dr. Poonam Desai
Longevity Advisor
Dr. Amit Shetty
Sleep Advisor
FAQs
The Loftie Clock helps you wind down and sleep deeply with calming sounds and an expansive wellness library. Its gentle, science-backed two-phase alarm wakes you naturally, so you start your day refreshed and calm
You’ll receive the Loftie Clock, a USB-C cable, and a wall plug.
The Clock comes equipped with a gentle two-phase alarm, customizable settings, white noise and nature sounds, wellness content, Bluetooth speaker, nightlight, blackout mode and offline functionality.
For a limited time, your clock purchase also comes with our Loftie Card and Loftie+ suite for life. Learn more here.
You'll need to use the app for the initial setup. After that, it is entirely up to you! All the features available on the app are accessible on the clock as well. The app is available for both iPhone and Android devices.
The Loftie Clock requires Wi-Fi for initial setup and software updates. Once the clock is updated and shows the correct time, you can enable No Wi-Fi Mode to enjoy full functionality without a Wi-Fi connection.
Yes. The Loftie Clock does have a back-up battery, but it should stay plugged in. If unplugged, the Loftie Clock's battery range lasts around 5-7 hours.
Loftie comes with a wall plug and a cloth-wrapped USB-C cable - extra subtle, no plastic-y feel.
No, you do not need a subscription to use the Loftie Clock. The clock comes preloaded with 100+ original audio tracks, including white noises, nature sounds, wellness tracks, classical music, and more — all accessible without the app.
We also offer Loftie+, an optional app-based add-on for putting your phone down: app blocking with Drift (your phone quiets when you’re near your clock), a nightly Rest schedule, screen-time challenges, and the Loftie Card. Everything else — your alarms, 100+ sounds, the content library, Storymaker, and wind-down routines — is free, no subscription required. Learn more here.
The Loftie Clock is not a sunrise alarm. However, the night light of the clock can be set to turn on with your alarms. If you're interested in a sunrise alarm, check out the Loftie Lamp for a light based wake up.
Both the brightness and volume can be adjusted, from almost nothing to quite loud and bright.
The Clock display has complete black-out mode with no light leakage, for a completely dark sleeping space.
All U.S. based customers have 30 days from delivery to return or exchange any order placed on our website for free. All parts, including accessories, must be in like-new condition and returns should be sent back in the original packaging. All holiday returns will be accepted through January 31st.
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