
Waking up
The first of its kind, the Loftie clock offers a two-phase alarm: A gentle wake-up alarm, followed by a louder get-up alarm to support the body’s natural waking process.

Winding down
The Bed Signal helps you build a consistent bedtime routine by prompting you when to wind down. With scheduled sound cues like meditations and nature sounds, it gently signals to your body that it's time to rest.

No distractions
Custom app blocking helps you disconnect before bed and ease into your mornings—allowing your body and mind to relax without distractions. Build habits that make it easier to remove your phone from your sleep space entirely and get your best sleep.
What is a Two-Phase Alarm, anyway?

Phase 1: Wake Up
Gently lulls you out of sleep with soft sounds, automatically fading after 30 seconds.

Phase 2: Get Up
Fully wakes you up 9 minutes later with a continuous, melodic sound.
"I wake up so refreshed to the sounds of the Loftie's ultra-soothing alarms, instead of getting jolted out of bed every morning by my phone's alarm. This has had such a profound impact on my day and has left me feeling more focused and refreshed."
"The sounds help you peacefully drift off to sleep, and the alarm to wake you up is like a gentle kiss from an angel; no more being violently jolted awake by the typical iPhone/Android ringtones."
"I especially enjoy the very first wake up sound, feel like you’re in another dimension and you’re being brought back to reality."
"Loftie has changed the way I wake up. The alarm is a peaceful, helpful reminder that the morning is upon us."
"The two phase alarm is genius - I usually hate waking up in the morning, but the initial "wake up" sounds are pleasant & they don't jar me out of bed"
"I've significantly increased the happiness I experience with my morning alarm after purchasing a Loftie. Therefore, Loftie, you're my best friend."
"I also love how I can schedule my alarm just for weekdays, which means I don’t accidentally get woken up early on weekends :) "





































































Loftie Clock
Part alarm clock, part wellness upgrade, part “how do I feel this good in the morning?”
Finally, a device that makes unplugging feel easy. Designed to help you wind down, sleep deeper, and wake up refreshed.

"Whether it’s the night-light, the snooze button, or the sound of the alarm tones, every detail feels like it’s been refined to reinforce a state of calm."

"Waking up doesn't have to be stressful. It might just be that you're in need of an alarm clock that doesn't startle you awake."

"On top of one of the best wake-up experiences we tested, the Loftie can help you fall asleep too."

"The two-phase alarm starts off gently to ease you awake—it's less aggressive than the one that's on your phone."
Crafted soundscapes for restful sleep
Loftie’s audio library goes beyond basic white noise, with immersive, high-fidelity tracks that turn your bedroom into a serene sound cocoon.
Audio that helps you unwind
From meditations and ASMR to dreamy stories and guided breathwork—each track is crafted to quiet your mind and soothe your senses.
FAQs
The Loftie Clock requires Wi-Fi for initial setup and software updates. Once the clock is updated and shows the correct time, you can enable No Wi-Fi Mode to enjoy full functionality without a Wi-Fi connection.
Yes. The Loftie Clock does have a back-up battery, but it should stay plugged in. If unplugged, the Loftie Clock's battery range lasts around 5-7 hours.
Loftie comes with a wall plug and a cloth-wrapped USB-C cable - extra subtle, no plastic-y feel.
You don’t need a Loftie Rest to use the Loftie Clock — it works perfectly on its own! The clock comes preloaded with 100+ original audio tracks, including white noises, nature sounds, wellness tracks, classical music, and more — all accessible without a membership.
The Loftie Rest unlocks additional content such as bedtime stories, guided visualizations, and meditations. With our Magic AI Storymaker, you can enjoy personalized, on-demand audio experiences. Learn more about Loftie Rest here.
The Loftie Clock is not a sunrise alarm. However, the night light of the clock can be set to turn on with your alarms. If you're interested in a sunrise alarm, check out the Loftie Lamp for a light based wake up.
Both the brightness and volume can be adjusted, from almost nothing to quite loud and bright.
The Clock display has complete black-out mode with no light leakage, for a completely dark sleeping space.
You'll need to use the app for the initial setup. After that, it is entirely up to you! All the features available on the app are accessible on the clock as well. The app is available for both iPhone and Android devices.