7 Reasons Why Clock

“I fall asleep quicker because I'm no longer shoving my screen in my face before hitting the pillow”

"Though this alarm clock looks sleek and streamlined, it's actually quite full of bells and whistles, the sophisticated kind."

"The two-phase alarm starts off gently to ease you awake—it's less aggressive than the one that's on your phone."

"The Loftie Clock can fool you into thinking you're waking up of your own accord every morning."

1. Establish a screen-free sleep routine

Get to sleep faster when you kick your phone out of the bedroom and embrace Loftie's serene sleep routine. With soft-touch buttons and a large dimmable display, you can navigate all the clock’s settings and features without an app.

Enjoy your music, meditations, and bedtime stories directly from the device, ensuring a faster journey to dreamland.

2. Two-tone alarm for gentle wake-ups

A first-of-its-kind, two-phased alarm gradually wakes you up, mimicking your body’s natural waking process. The first tone brings you out of sleep, and the second lifts you into consciousness. Wake-up with gentle, nature-inspired sounds instead of jarring alarm noises.

3. Customize your morning and bedtime routines

By using either the app or the buttons on your Loftie, you can set automatic sound routines for any day of the week, cueing your mind and body when it’s time to wind down or wake up.

4. Create your optimal sleep environment

The Loftie Clock allows you to customize your sleep environment with features like Blackout Mode and a soft Night Light. Easily navigate your lighting preferences at the press of a button. Plus, set audio content to play all night or gradually fade out as you drift off with our Sleep Timer settings.

5. Access hundreds of calming soundscapes

Block out disruptions and drift off to dreamland with our large selection of white noises and soothing nature sounds. All authentically created for Loftie from our constantly updated content library.

6. Select from a library of guided wellness content

From breathwork and sound baths to guided meditations, customize your wellness routine with the press of a button. Plus, stream audio from any Bluetooth device to enjoy your own music and audio content from your Loftie Clock.

7. Wirecutter’s Favorite Alarm Clock

Preferred over dozens of alarm clocks, New York Times’ Wirecutter has named the Loftie Clock its favorite alarm clock for three years running, noting its delightful sounds, user-friendly interface, and abundance of convenient features.

TIME Magazine also named it one of the Best Inventions of 2023.