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The New Year Feels Better When You Change Your Alarm.
Loftie Clock
The smart clock for better sleep—without the distractions.
Free Shipping
1 Year Warranty
30 night trial
24 hour support
Part alarm clock, part wellness upgrade, part “how do I feel this good in the morning?”
Finally, a device that makes unplugging feel easy. Designed to help you wind down, sleep deeper, and wake up refreshed.
“I fall asleep quicker because I'm no longer shoving my screen in my face before hitting the pillow”
"Though this alarm clock looks sleek and streamlined, it's actually quite full of bells and whistles, the sophisticated kind."
"The two-phase alarm starts off gently to ease you awake—it's less aggressive than the one that's on your phone."
"The Loftie Clock can fool you into thinking you're waking up of your own accord every morning."
You don’t need a total reset — just a softer beginning.
This is why changing how you wake up can quietly change everything — and why the Loftie Alarm Clock has become a favorite way to step into 2026.
1. It wakes your body, not your phone
When your alarm lives on your phone, everything else wakes up too.
Notifications. Headlines. The feeling that you’re already behind.
A separate alarm creates a gentle boundary, so the first moments of your day belong to you.
2. The night slows down
No glowing screen.
No “just one more scroll.”
No accidental spiral into tomorrow.
Everything you need to fall asleep lives right on the clock — so rest stays separate from the rest of your digital world.
3. The wake-up happens in two phases — like it should
Instead of a jolt, there’s a transition.
First, you ease out of sleep.
Then, you wake.
It mirrors how bodies naturally move from rest to day, especially if you’re a heavy sleeper.
Our Signature Two-Phase Alarm
Phase 1: Wake Up
Gently lulls you out of sleep with soft sounds, automatically fading after 30 seconds
Paradise
Serene
Fountain
Phase 2: Get Up
Fully wakes you 3, 6, or 9 minutes later with a calm, continuous melody
Dawn
Radiance
Beginning
4. You check in with yourself before the world
No headlines waiting.
No messages pulling you forward.
No metrics to measure up to.
Just a moment where the day begins with you — not your phone.
That pause matters more than you think.
5. The routine feels simple enough to keep
There’s nothing to manage.
Nothing to optimize.
Nothing to download.
It works because it’s uncomplicated — and that’s why it lasts.
The year doesn’t change all at once.
It changes one morning at a time.
The best alarm clock for a better year.
Loftie.
Wirecutter’s Favorite Alarm Clock
New York Times’ Wirecutter has named the Loftie Clock its favorite alarm clock for five years running.
TIME Magazine also named it one of the Best Inventions of 2023.
Unlocks Free Loftie+ For Life.
Loftie Clock keeps your phone off the nightstand, Loftie+ keeps it out of your hands. Get it FREE for life with your Loftie Clock. Limited time only!
What is Loftie+
A science-backed habit system, designed to help you effortlessly disconnect throughout your day.
Loftie Card
Your physical app blocker.
Tap the Loftie Card to your phone to disconnect, anytime, anywhere. Timer tracks focus sessions. Card fits in your wallet to go wherever you do.
Rest Mode
Schedule your most distracting apps to automatically block around your sleep and wake times.
Customize around three phases: Rest, Sleep & Rise. Zero willpower needed.
Widget
Your essential apps, nothing else.
A minimalist home screen widget that puts only your essential apps front and center — no icons, no clutter.
Drift Mode
A bonus feature for customers with a Loftie Clock.
Your phone senses the clock nearby and blocks your apps when you walk into your bedroom. An automatic forcefield around your sleep space.
Designed with Doctors
Dr. Fiona Gispen, Loftie Advisor
"We really thought about it in three parts and we've built our clock to help with all three. First is what you do before bed. Second is quality of your sleep itself. And then third the process of waking up."
Helping 100,000+ people sleep worldwide
Rest easy with Loftie
DEPENDABLE PERFORMANCE
With a standard plug and reliable battery backup, Loftie will operate seamlessly, even during power outages.
FREE US SHIPPING
Receive free shipping to anywhere in the US with any Loftie Clock purchase.
1 YEAR WARRANTY
Loftie’s comprehensive 1-year warranty covers any manufacturing defects within the first year of purchase.
Rest, Relax, and Recharge with Loftie+
Rest
Rest
