Loftie · Henry
Every other AI wants more of your attention.
Henry wants less.
Henry lives in the Loftie app. You type in whatever is on your mind. He keeps it. Then he shows you almost none of it back. The point is to carry less, not to build a bigger pile.
Try Henry free for 30 days$9.99 a month after that. Cancel in two taps.
Who Henry is
In 1845, a man named Henry David Thoreau built a cabin by a pond. It was ten feet wide and fifteen feet long. He moved in to find out how little he really needed.
He wrote: “Our life is frittered away by detail… Simplicity, simplicity, simplicity!” He meant that we lose our lives to small stuff.
He never saw a phone. We named an AI after him anyway.
What he actually does
One
You put it down. He keeps it.
Whatever is stuck in your head. The thing you keep meaning to do. The thing you keep turning over at night. There is no filing. No tags. No title. No folder to pick. You type it and it is out of your head. That was the only job that mattered.
Two
He shows you almost none of it back.
Most notes apps are a pile that only grows. Henry works the other way round. A few things come up this week. The rest goes away. Away does not mean deleted. Ask for any of it and it comes right back. You should be carrying less, not saving more.
Three
He notices what keeps coming back.
Write the same thing down enough times and he will tell you. That is the most useful thing you can hand him.
You have written this down three times now, three different ways. Maybe today is the day. What do you think?
Everything we make takes something away
People say you cannot sell someone less. That is true, right up until you are carrying too much. Then less is the only thing you want. And almost nobody sells it.
Flip cuts your home screen down to five apps. Rest blocks the apps you pick, on a schedule you set. The Loftie Card blocks them the second you tap it. Henry takes away the pile in your head.
Flip and Rest are free. The Card costs $59.99 once, and there is no subscription. Henry is the only one you pay for monthly. That is because he is the only one that costs us money each time you use him. You never need Henry to use the rest.
Why Henry costs money
Free AI
You are the input.
Their business runs on your attention. Every choice in the design is meant to keep you in the app a little longer. It works.
Henry · $9.99 a month
You are the customer.
You can see it in how he is built. Other assistants keep adding. More history, more context, more of you inside the model. Henry is built to take away. Nobody builds that unless you are the one paying.
We are a small, family-owned company. Nobody pays us for your attention. You do. And we do not sell your data.
“I went to the woods because I wished to live deliberately.”
