Better than a phone brick & it's free with your clock.

For a limited time, every Loftie Clock comes with a free Loftie Card & Loftie+ lifetime membership.
Lock your phone during the day for focus. Lock it at night for sleep. It's everything a brick does & so much more. For free.

Wirecutter’s Pick

5 Years In A Row

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Don’t just take it from us

How Loftie customers feel:

Enjoy their mornings more

Have more energy

How Loftie customers have changed their lifestyle:

Reduced their screentime

Improved their daily routines

1000+

Reviews

Thankful for this Loftie Clock

I was relieved to know that there is a product like the Loftie clock. Waking up with it compared to my cellphone felt like waking up the way we are intended to wake up. It's a gentle, refreshing wake up and I feel more clear and energized waking up with it. The sounds you can play, such as white noise / storms / campfire / and so so many more are also really nice for falling asleep or having a relaxing evening. There's also a cool "Bed time" alarm to let you know when it's time to wind down. Which is also really nice and peaceful to hear. I highly recommend this clock to anyone who feels like they could be waking up to a better state of mind

Chris R

Verified Buyer

I started off with just the Loftie Lamp...

I started off with just a Loftie lamp, but quickly convinced myself to get the clock to have the whole set-up and I have no regrets! I love how they are both now synced to my wake-up schedule, and no longer having to rely on my phone to set my alarms. I used to hit snooze a lot, but not anymore!

Alexandra C

Verified Buyer

Loftie transforms my morning and nighttime routine!

I absolutely love my Loftie Alarm Clock! It’s so much more than just an alarm. The two-phase alarm gently wakes me up, and the built-in sleep aid noises' machine helps me fall asleep peacefully. I also enjoy the soft glow! It’s a perfect addition to my morning and nighttime routine and has helped me enormously. Highly recommend!

Johnny J

Verified Buyer

Alarm clocks will never be the same again!

Magical sounds that have you drifting off to sleep within minutes. I absolutely love this alarm clock, the design and the great quality of sound it produces.

Tarandeep A

Verified Buyer

I love my Loftie :)

My Loftie clock combined with Loftie+ has transformed my bedtime routine! The fully personalized content is way better than anything else out there. I cycle through the meditations, sounds, and bed time stories every night depending on what I'm feeling.

One of my favorite features is the AI-powered bedtime stories. They're not generic; they’re crafted around my preferences, which makes them feel personal and special. The fact that you can customize with your own voice or hear your loved one's name woven into the story is an amazing touch. I think this was specifically designed for kids, but I've found it really great for me personally.

I love my Loftie :)

Aaron W

Verified Buyer

Made the switch from Hatch - worth it.

Since switching to the refurbished Loftie, I’ve noticed a significant improvement in my sleep quality. I sleep more soundly, thanks to the built-in brown noise and calming bedtime routines. The soft, customizable alarm tones wake me up gently, allowing me to start my day feeling fully rested and alert. Unlike Hatch, which often woke me abruptly with its sunrise feature, Loftie’s method ensures I wake up refreshed without feeling groggy.

Hayden S

Verified Buyer

Saying Hello to Healthy New Routines

Finding a way to wind down without so much tech can be difficult. For years, I’ve relied on using my phone as an alarm, which happens to result it being the last and first thing I touch each day. Having the Loftie clock for just 2 weeks now has really helped me get into a good routine, where I tuck my phone goodnight, put on a nice soothing sound or story, and truly wind down with ease. (Also need to note that the quality of these sounds is incredible! I used to use various sounds from my music streaming services but the quality was never too good coming from my phone. Seems like the Loftie team really took some time to craft a solid piece of tech; all wrapped up in a beautiful design.)

Philip M

Verified Buyer

Less Stressful Awakenings

I love my Loftie clock, I have been using it for a year now and plan on purchasing the lamp. I am no longer scared awake by my alarm. It makes my day far less stressful, playing brown and grey noise from it at night cancels out the noise of the bustling suburbs and I sleep much more soundly.

Davis W

Verified Buyer

Not just an alarm, but a nervous system regulator

As someone with chronic illness, sleep is so important for my body. This is NOT just an alarm clock, it’s a nervous system regulator. I can’t wait to get in bed at night and put on my meditation, fall into the deepest relaxation and then switch to my brown noise and have the most restful sleep. I give this product a 10/10 as it exceeded all expectations.

Michelle p

Verified Buyer

4.79

1438 reviews

A smarter way to sleep

Why is good sleep so hard to achieve?

Bright screens, late-night scrolling, and nonstop notifications are working against your body’s rhythm.

Loftie helps you reset

Swap noise with structure, and screens with routines, so better sleep becomes second nature.

Because better sleep affects all times of day

Falling Asleep

Staying Asleep

Waking Up

During the Day

Screens make it tempting to prioritize work, social media, and headlines over sleep.

Loftie reminds you when it's time for bed and time to disconnect. Red Mode provides a sleep enhancing glow while wellness audio tracks guide you into rest.

Late night notifications and noise can interrupt your rest.

Loftie's light blocking technology and library of sleep sounds gently mask distractions and help you stay asleep.

Harsh wake-ups and endless snoozing can leave you feeling groggy and stressed.

Loftie offers a gentler start, with soft light and soothing tones designed to ease you into your morning. Finally make space for the "me" time you've always needed.