This Alarm Clock Is Kylie Jenner’s Morning Must-Have

“I have been sleeping so much better since I started using this alarm clock. And it looks cute on my nightstand.” — Kylie Jenner

SHOP LOFTIE CLOCK

Your Mornings, Reimagined.

Leaving behind the jarring sound of a phone alarm is something many of us dream about. What if waking up felt like a gentle invitation to start your day instead of an abrupt panic? 

Meet the Loftie Clock—a sleek and modern upgrade to your morning routine. With its two-phase alarm system, built-in nightlight, and extensive library of relaxing sounds, Loftie is more than just an alarm clock—it's your gateway to sleeping better and rising easier. 

The Most Natural Wake-Ups

Waking up with Loftie helps to reduce prolonged brain fog and grogginess associated with sleep inertia.

A first-of-its-kind, two-phased alarm gradually wakes you up, mimicking your body’s natural waking process. The first tone brings you out of sleep, and the second lifts you into consciousness.

Customize your wake-up with gentle, nature-inspired sounds instead of jarring alarm noises.

Our Signature Two-Phase Alarm

Phase 1: Wake Up

Gently lulls you out of sleep with soft sounds, automatically fading after 30 seconds

Paradise

Serene

Fountain

Phase 2: Get Up

Fully wakes you 3, 6, or 9 minutes later with a calm, continuous melody

Dawn

Radiance

Beginning

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Reduces Stress and Improves Productivity

Research shows that proper sleep hygiene—like establishing consistent wake and wind-down routines—can significantly reduce stress and improve focus during the day.

With its gentle wake-up tones and ability to help regulate your sleep-wake cycle, Loftie promotes the kind of restorative sleep that leads to better cognitive performance, improved decision-making, and reduced anxiety. It’s not just an alarm clock—it’s your tool for starting the day with a clear mind and a sense of calm.
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coffee

Customize Your Routine

You can set automatic sound routines for any day of the week, cueing your mind and body when it’s time to wind down or wake up. Access hundreds of calming soundscapes, from breathwork and sound baths to guided meditations.

You can also stream audio from any Bluetooth device to enjoy your own music and audio content from your Loftie.

150,000+ People Worldwide Trust Loftie for Better Sleep

Worldwide everyone from Kylie Jenner to Vogue are raving about the Loftie Clock.

New York Times’ Wirecutter has named it the favorite alarm clock for four years running, noting its delightful sounds, user-friendly interface, and abundance of convenient features.
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Vogue

“I fall asleep quicker because I'm no longer shoving my screen in my face before hitting the pillow”

"Though this alarm clock looks sleek and streamlined, it's actually quite full of bells and whistles, the sophisticated kind."

"The two-phase alarm starts off gently to ease you awake—it's less aggressive than the one that's on your phone."

Wirecutter

"The Loftie Clock can fool you into thinking you're waking up of your own accord every morning."

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Rest, Relax, and Recharge with Loftie Rest

Loftie+ Content Library

Listen to your Loftie audio anywhere, anytime with the Loftie app. Regular releases expand the library with classic books, meditations, educational pieces, poetry, ASMR, exclusive partnerships, and more.

Storymaker

Create personalized audio content to include 
your name and favorite things. Make as many as 
you wish. Every track you make saves in your app 
and clock so you can listen again.

Wind Down Routines

Create a consistent routine by customizing 
and automating your favorite Loftie tracks
to play before bed. When you want and for 
however long you want.

Rest

Ditch the doomscroll! Rest is a four part sequence of app blocking designed to help reduce screen 
time at the start and end of your day, allowing your brain and body to transition into and out of sleep.

Night School and Sleep Coach

A six-part sleep course rooted in science that provides you education and bitesized lifestyle changes for better rest and an AI-powered coach to support your on your journey to better sleep.

Loftie+ Content Library

Listen to your Loftie audio anywhere, anytime with the Loftie app. Regular releases expand the library with classic books, meditations, educational pieces, poetry, ASMR, exclusive partnerships, and more.

Storymaker

Create personalized audio content to include 
your name and favorite things. Make as many as 
you wish. Every track you make saves in your app 
and clock so you can listen again.

Wind Down Routines

Create a consistent routine by customizing 
and automating your favorite Loftie tracks
to play before bed. When you want and for 
however long you want.

Rest

Ditch the doomscroll! Rest is a four part sequence of app blocking designed to help reduce screen 
time at the start and end of your day, allowing your brain and body to transition into and out of sleep.

Night School and Sleep Coach

A six-part sleep course rooted in science that provides you education and bitesized lifestyle changes for better rest and an AI-powered coach to support your on your journey to better sleep.

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