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Break up with your smartphone alarm.

The world is a stressful place.
Your bedroom doesn't have to be.
Our Philosophy

What if we stopped using our phones as alarms?

Technology, blue light, and stress hurt our ability to feel relaxed, fall asleep, and wake up refreshed. We’re out to break the cycle by removing the smartphone from bedtime and morning routines. Upgrade your rest, one good night’s sleep at a time.

Sleep Tight

Introducing the Loftie Sleep Mask. Designed to maximize comfort, eliminate pesky bedroom lights, and help you drift off quickly, it’s the perfect bedtime addition

Whenever you do

Go to bed relaxed.

Leave stress (and your phone) behind and let Loftie put you to sleep. You won't even miss it - we promise.

Easy-to-set alarm.

Wind down content like breathwork, stories, and soundbaths.

Sleep timer fades content out over time.

While you sleep

Sleep soundly.

Getting to sleep is one thing, staying asleep is another. We've got you covered.

Blackout mode


White noises

Backup battery

Nature sounds

When you wake up

Start happy and refreshed.

Designed to nail the wake-up, Loftie will leave you no longer dreading your alarm.

Two-phase alarm: one to gently wake you up, followed by one to get you out of bed.

Professionally crafted non-alarming alarm tones.

Schedule separate alarms for different days of the week.

All day long

Good for you, good for life.

When you buy a Loftie, you aren't buying any old alarm clock. As new features are released, your existing Loftie will be automatically updated to include them.

Bluetooth speaker

New content

Companion app

Unlimited updates

  • An unalarming and smarter bedside companion

    “Whether it’s the night-light, the snooze button, or the sound of the alarm tones, every detail feels like it’s been refined to reinforce a state of calm.”

    — Wirecutter

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